Customer Experience Is the New Brand: How to Get It Right
In today’s market, brand isn’t just a visual identity or a clever tagline. It’s the sum of every touchpoint, every interaction, every expectation met—or missed. Simply put:
From Funnels to Flywheels: Rethinking the Customer Journey
Traditional marketing funnels are built to move people from awareness to purchase—linearly, predictably, and often without regard for what happens after conversion. But today, th