Founded by Amy Lofstrom, Springhouse follows the principles of design simplicity, openness to ideas, original thinking, data-driven solutions, and efficient workflows.
Together as a team of strategic thinkers, innovators, creative designers, and culture shifters, Springhouse helps create remarkable experiences that engage people and enable brands to flourish.
Springhouse works with companies across various industries seeking to increase the value of their brands, drive growth, and establish tomorrow’s revenue streams.
We believe that the best brands are powerful assets built to engage, delight, and deliver positive, meaningful experiences.
LEADERSHIP
Years Experience
Brands / Client Partners
Industries
Outside of Springhouse, Amy enjoys connecting with nature, exploring the world and its cultures, reading, skiing, hiking, constantly learning, designing interiors, and spending time with friends and family.
Her connection to nature started when she was a young. She and her family planted over 16,000 Christmas trees in Michigan. The places that bring her true joy are Sleeping Bear Dunes, Acadia National Park, New England, Sweden, and London. When not focused on designing, organizing, or spending time with family, she can be found among her stacks of magazines with a strong cup of Swedish coffee by her side.
Amy Lofstrom
Founder / Chief Strategy & Experience Officer
VALUES
WHAT KEEPS US GROUNDED ALSO MAKES US DIFFERENT.
At Springhouse, we’re committed to the greater good. The four key values guide every interaction, empowering our lives with purpose.
GRIT
A 'never say never' mindset brings you the a team that will work until it's done. No matter what. For us, the key to creating thoughtful end results is born from that primal passion and die-hard perseverance to make things happen. Grit is the self control to think things through to find the best way, not just the most attractive way. Grit is the willingness to grow as the industry grows around us. Grit is the inspiration we take and give from the people and projects around us, working hard to let passion lead us all forward.
HONOR THE CRAFT
Some call it perfectionism, we prefer 'highly-detailed-oriented'. Whatever the name, it's about honoring the craft of creating. Working on each individual detail until it's just so. From a spreadsheet to a strategy to a design system, every thing we produce is scrutinized until it's 'right.' Because you deserve no less than the best.
HONESTY & COURAGE
As a partner, this value cannot be overstated. You need to have complete trust in a team. We are extensions of our client teams, and tell them the truth, no matter what. We value courage - to do what's right, to stand up for the unpopular, to give credit where it's due.
ALWAYS EVOLVE
The pursuit of the next requires a curious mindset that seeks new ways of thinking. We value evolution and deeply understand that we cannot progress while fearing failure. It's the innovative, unbridled spirit that clears new paths for the rest. Here's to always getting up when you're down, and always working toward what's next.
INDUSTRY EXPERIENCE
FROM DAVID TO GOLIATH
From global giants to innovator brands and start-ups, Springhouse is proud to have worked across a range of industries. The common thread among our clients is the desire to create experiences that make a measurable impact on business and the way we live our lives.
Technology
Insurance & InsurTech
Healthcare & HealthTech
Consulting
Apps & Software
FinTech
Consumer Goods
Retail
Publishing & Media
Education & Training
Community Management
Non-profit
GIVING BACK
CHAMPION FOR GIRLS & GREEN.
Giving back is our way we embrace the mantra, ‘a better way to grow.’
We’re committed to serving as a champion for all women and to sustain our world for future generations. These causes are near and dear to the belief systems we work to support every day.
