The World’s Most Inspiring Brands

From Wunderman

Wunderman Thompson reveals ‘The Inspire Score: Top 100 2021’, a ranking of the Top 100 Most Inspiring Brands in the World today. Now in its second year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people.

The ‘Inspire Score: Top 100’ was first launched in 2020 as part of Wunderman Thompson’s global brand study, the world’s largest ongoing study into inspiration, Inspiring Growth, which explores why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers. The annual list of Top 100 Most Inspiring Brands in the World tracks and analyses the brands that are best at inspiring their customers, revealing how inspiration affects a brand’s ability to drive growth in market share and command a price premium. 

Google, Apple, Samsung, Amazon, and Nestlé are the top brands for 2021 thanks to their ability to connect people in new ways, inspire people to think differently and elevate people’s lives to be better.

What other brands made it into the Top 100? Find out here.